Goodoo makes plant-based ice cream that turns waste streams into premium products. Their creamy ice creams are made from cashew nuts sourced from Johnny Cashew's broken-piece waste streams instead of dairy, and their fruit ice creams are sweetened naturally using rescued bananas from The Banana Factory that don't meet supermarket cosmetic standards, with no added sugars or additives. Distributed through Dutch retail and hospitality channels, Goodoo demonstrates how circular sourcing can deliver indulgent, mainstream-ready products.