Bundle.It: How mindful tech is redefining the attention economy

Introduction

Distraction has become one of the biggest challenges of our time.

We spend hours each month searching for lost notes, links, and saved posts across endless apps and chats. In Episode 5 of AtVenture Dealflow, we met Margot van de Riet and Martien van Loo, co-founders of Bundle.It. Their mindful tech app auto-organizes content into distraction-free bundles, helping users reclaim focus and time. With early traction across 50 countries and pilots in hospitality and education, Bundle.It is now raising €450k SAFE to accelerate growth.

The problem: digital overload

Modern life is scattered across WhatsApp groups, Instagram saves, email notes, and dozens of apps. The result? Lost focus, wasted time, and constant distraction. Research shows we lose up to 3 hours per month searching for our own content.

The Bundle.It solution

Bundle.It automatically bundles content into distraction-free hubs. Think “Pinterest for everything, but without ads.” Their mission: Less screen, more life.

Competitive edge

• Radical simplicity: designed for anyone to use

• Privacy by design: no ads, no data selling

• Dual model: B2C freemium + B2B pilots in hospitality and schools

Market & revenue potential

The mindful tech and productivity app market is growing rapidly. Bundle.It projects €2.3M in revenue by 2026, with expansion from B2B pilots to mass B2C adoption.

Traction & recognition

•  Downloads in 50 countries

•  2% conversion to paid users (without marketing spend)

•  3 pilots live: hotels, schools, and home exchange communities

•  Early recognition and awards in the startup ecosystem

Funding round

Bundle.It is raising €450k SAFE to expand marketing, strengthen the tech, and grow their ambassador network. Conversations with investors are ongoing.

Conclusion

Bundle.It addresses one of the most pressing issues of our digital era: distraction. Their vision for mindful tech combines consumer appeal with scalable B2B partnerships. For founders, their story underlines the power of simplicity and focus. For investors, Bundle.It presents an early opportunity to back a female-led team driving change in the attention economy.

Join as an angel to invest in this deal!