Show Her the Money

“There is an investor out there for everyone.”

A statement from the panel at the Show Her The Money screening and Growth Table event earlier this week that really stuck with us.

Because while that may be true in theory, in practice we see that for many founders, it takes a whole lot more effort to find that investor. Especially for those who don’t fit the typical B2B SaaS mold or who come from more diverse backgrounds.

At the roundtable on investment that Tessa de Flines hosted after the film, this became even clearer: there’s still a huge gap in awareness and knowledge on both sides of the table.

❓ Founders asking: “How do I even start with fundraising?”

‼️ Potential angels realizing: “I didn’t know I could invest.”

That’s exactly why we’re building AtVenture Platform: to connect, educate, and empower both founders and investors to close this gap together.

By bringing visibility, access, and confidence to early-stage investing, we can unlock the inclusive capital that already exists and help more founders find their investors.

A big thank you to Annemoon Borst, Wendy Willems-Wijnen, and the organisers Rabobank, Borski Fund, and LIOF for creating such an inspiring event. And to Claire Tange, Melanie van Norden, Ralf Hendriks, and moderator Martine Rousseau for an honest and thought-provoking discussion.

💡 Curious to learn how to start investing yourself? Join our Angel Accelerator — a hands-on program designed to turn aspiring and new angels into confident, connected investors.👉 Learn more and join the next cohort

📸 Can you spot Tessa in the audience looking very serious about the serious challenge the film addresses?